Amazon Prime Channels in the UK: the complete guide

Last reviewed: 7 May 2026.

Prime Channels is Amazon's way of letting you tack additional streaming services onto your Prime subscription with one bill, one login and one watch list. Instead of subscribing to Paramount+ direct at paramountplus.com, you add it as a Channel inside Prime Video. The streamer's content shows up in the same browse view as standard Prime content, you pay through the same Amazon account, and you cancel from a single place.

This guide covers what Prime Channels are, which UK services are available as Channels in 2026, what each one costs, and the cases where Channel bundling actually saves money versus a direct subscription.

How Prime Channels work

To add a Channel:

1. Open Prime Video on the website or app.
2. Go to "Channels" -- on the website it is in the top navigation under "Browse" -> "Channels"; in the app, swipe through the home screen until you see the Channels carousel.
3. Browse or search for a Channel.
4. Click the orange "Subscribe" or "Try Free" button if a free trial is available.
5. The Channel charges to your existing Amazon payment method on the same day each month.
6. The Channel content appears in your normal Prime Video browse, search and watchlist.

Each Channel is its own subscription billed separately on top of Prime. Cancellation is independent -- cancelling Paramount+ via Prime Channels does not affect any of your other Channels or your underlying Prime membership.

Every UK Prime Channel as of May 2026

The UK Prime Channels lineup shifts as Amazon adds and drops partners. The current major Channels:

Subscription streamers

• Paramount+ -- Paramount's full streaming catalogue (Yellowstone, Star Trek, the Showtime back catalogue, films a few months after cinema). Typically available at the same monthly price as direct, around GBP 6.99.
• Discovery+ -- entertainment plus selected sport. Includes Eurosport coverage of cycling Grand Tours, tennis (excluding the Slams), winter sports, and the wider Discovery library (Gold Rush, Deadliest Catch, MasterChef Australia rights).
• Lionsgate+ -- Lionsgate's prestige drama and films.
• MGM+ -- the MGM library plus MGM+ originals.
• AMC+ -- The Walking Dead universe, Mad Men, Breaking Bad rights, Anne Rice productions.
• Hayu -- reality TV (Real Housewives franchise, Vanderpump Rules, Below Deck and the Bravo back catalogue).

Speciality streamers

• Shudder -- horror specialist; deep horror film catalogue.
• MUBI -- arthouse and international film, curated daily.
• BFI Player -- British Film Institute's archive plus selected new releases.
• Curzon Home Cinema -- arthouse cinema releases, often same-day-as-release.

Sport

• Eurosport via Discovery+ -- as above.
• DAZN -- some boxing and combat sports content via PPV add-ons.

Add-on services from major networks

• **STARZPLAY / Lionsgate+ -- US-style premium content.
• History Play, Crime + Investigation Play -- the History Channel and Crime + Investigation as standalone streaming Channels.

Music and audio (related, not strictly streamers)

• Calm
• Audible -- via Audible Plus and Channels
• MasterClass

The full live list is at primevideo.com/channels.

Where Prime Channels save you money

Prime Channels rarely undercut the direct subscription on the headline price. The savings come from three other places:

Single-bill management

Stacking Paramount+, Shudder and Curzon as direct subscriptions means three different billing relationships, three different password resets, three different cancellation flows. As Prime Channels they are all in one place.

Free trial windows

Most Prime Channels include a free trial -- typically seven days, sometimes 30 -- when you first subscribe. If you have not previously held a direct subscription with that streamer, the Prime Channels trial is independent of any direct trial you might have used. This effectively gives you a second free trial on services you have already trialled directly.

One-month-on, one-month-off

Cancellation is one click. A common UK pattern is: subscribe to Paramount+ via Prime Channels for the month a specific show drops, watch it, cancel before the next billing date, move to a different Channel the following month. Direct subscriptions allow this too, but Prime Channels' centralised management makes it easier to actually do.

Where Prime Channels are NOT a saving

Two specific cases:

Annual billing direct

Paramount+, Discovery+ and a few others run annual subscriptions at a discount when bought direct -- typically two months free over the equivalent 12 months of monthly billing. Prime Channels usually only offer monthly. If you are confident you will keep a service for the full year, direct annual billing is cheaper than Prime Channels monthly.

Already-bundled services

If you already have NOW Entertainment, you have Sky Atlantic, Sky Comedy and Sky Max content. Adding HBO Max via Prime Channels at full retail (GBP 9.99 / month) is more expensive than upgrading your existing NOW package to NOW Entertainment + HBO Max for GBP 9.99 / month. Always check whether you are paying twice for the same content.

What Prime Channels does NOT include

Several major UK streamers are not available as Prime Channels in 2026:

• Netflix -- never been on Prime Channels.
• Disney+ -- not on UK Prime Channels.
• HBO Max -- not on UK Prime Channels (use NOW + HBO Max bundle direct, or HBO Max app).
• NOW -- Sky's services are not on Prime Channels.
• Apple TV+ -- limited availability via Prime Channels in some regions; UK availability is intermittent. Always check current status.
• BBC iPlayer, ITVX, Channel 4 streaming, My5 -- public-service streamers operate independently.

Which Channels are worth it, by use case

The case for each Channel depends entirely on what you want to watch. A short rundown of where each Channel earns its monthly fee:

• Paramount+ -- worth it when there is a Yellowstone, Star Trek or 1923 episode dropping you specifically want to watch. Off-season, the catalogue is competitive but the case for a continuous subscription is weak.
• Discovery+ -- worth it for the cycling Grand Tours (Tour de France, Giro, Vuelta), the major tennis tour stops other than the Slams, and the seasonal winter sport block. Outside those, the entertainment side is mostly catch-up.
• Hayu -- worth it during a Real Housewives season finale run or a new Below Deck cycle. Cancel when no current series is mid-run.
• Shudder -- worth it for horror fans year-round; the Halloween-period programming is genuinely strong.
• MUBI -- worth it if you watch one or two arthouse films a week and value MUBI's curation; less worth it if you only watch the occasional film.
• AMC+ -- worth it for The Walking Dead universe completists and for Mad Men or Breaking Bad rewatches in territories where the rights live there.
• Curzon Home Cinema -- worth it the week a Curzon-distributed film opens (often available same-day-as-release).
• BFI Player -- worth it for film historians and anyone working through the British film canon. Subscription includes the BFI's archive content.

The single test for any Channel: would you pay the equivalent monthly direct? If yes, take it as a Channel for the convenience. If no, do not subscribe.

Practical advice

If you already have Prime, use Prime Channels for one-off subscription needs:

1. Want to watch one specific show on Paramount+? Add Paramount+ via Prime Channels for one month, watch the show, cancel.
2. Want to try Shudder or Mubi without commitment? Prime Channels gives you a clean free trial separate from any direct trial you may have used.
3. Want to watch a Eurosport event live? Discovery+ via Prime Channels covers Eurosport at typical Eurosport pricing.

If you do not have Prime, Prime Channels is not a reason to subscribe. Prime is GBP 8.99 / month or GBP 95 / year on top of any Channel costs. The savings on a single Channel rarely justify the underlying Prime cost unless you also use Amazon for shopping.

Frequently asked questions

Do I need Amazon Prime to use Prime Channels?

Yes. Prime Channels is an add-on to Prime Video, which is part of Amazon Prime. You cannot buy a Prime Channel without an active Prime membership.

Are Prime Channels cheaper than direct subscriptions?

Usually they are roughly the same headline price. The savings come from convenience (one bill, one login), free trials, and the ease of subscribing for a single month at a time. Annual direct subscriptions are sometimes cheaper than 12 months of Prime Channels.

How do I cancel a Prime Channel?

Go to amazon.co.uk -> Account & Lists -> Memberships and Subscriptions -> find the Channel -> Cancel Channel. Cancellation takes effect at the end of the current billing period. You keep access until that date and can re-subscribe at any time.

Can I keep my watchlist if I cancel a Channel?

Yes. Items in your Prime Video watchlist remain in your watchlist whether or not you currently have access. If you re-subscribe, the items are still there.

Why is Disney+ not on Prime Channels?

Disney makes more revenue selling Disney+ direct than it would by accepting a Prime Channels distribution split. Same logic applies to Netflix and the major HBO content historically licensed direct to Sky in the UK. Premium streamers with strong brand recognition usually choose direct sale over channel bundling.

Is Prime Video itself a Prime Channel?

No -- Prime Video is the underlying app that Prime Channels live inside. Prime Video content (free with Prime) is included in your Amazon Prime membership at no extra cost. Prime Channels are individual subscriptions you add on top.

Related on WhereToStream

Browse what is included free on Prime Video, see our cheapest streaming bundles guide for non-Prime alternatives, or read about how to filter Prime Video to free-with-Prime content only.